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The Ultimate Guide to Getting an Auto Dealer License and Staying Compliant

Written by Staff Writer | Feb 26, 2025

The Ultimate Guide to Getting an Auto Dealer License and Staying Compliant

Buying and selling cars can be a profitable venture. In 2023 alone, American auto dealers generated $1.2 trillion in light-vehicle sales and $140 billion in services and parts. If you want a piece of this ever-increasing pie, you’ll need an auto dealer license. 

Obtaining your auto dealer license allows you to operate legally and optimize your profits. The specific licensing process varies by state, but the general requirements include purchasing a surety bond, submitting an application, and staying compliant.

Below, we’ll outline the key steps in securing an auto dealer license. We’ll also offer some helpful compliance tips so you stay on the right side of regulation. 

Step #1: Determine if You Need an Auto Dealer License

You don’t necessarily need an auto dealer license to sell a few cars from your personal collection. Most states have low-volume seller exceptions for these situations.

However, if you plan to sell a large volume of cars per year for profit or open a car dealership, you’ll need an up-to-date auto dealer license. The exact number of sales varies by state, but a common threshold is selling five or more vehicles in a 12-month period.

Step #2: Research Your State’s Requirements 

Every state’s auto dealer license requirements vary slightly. For example, in Texas, you may also need to apply for a General Distinguishing Number (GDN) in addition to your standard auto dealer license. To ensure a smoother application process, check with your state’s Department of Motor Vehicles (DMV) or equivalent agency and review its licensing guidelines, forms, and fees.

Step #3: Determine Which Type of Auto Dealer License You Need

After determining whether you need an auto dealer license, the next step is identifying the right type. Different licenses apply to different types of sales. Some of the most common auto dealer licenses include:

  • Wholesale dealer licenses, which only permit you to sell vehicles to other dealers.
  • Franchise dealer licenses, which let you sell new or used vehicles under a manufacturer's agreement and are typically reserved for specific car brands.
  • New car dealer licenses, which allow you to sell brand-new vehicles.
  • Used car dealer licenses, which are required to sell pre-owned cars.
  • Specialty dealer licenses, which apply to the sales of specialty vehicles, like motorcycles, ATVs, or off-road vehicles.

When selecting your license type, carefully consider your business goals and target market. Some auto dealer ventures come with higher overhead costs or provide greater profit potential than others. By researching your local market, you can determine which option aligns best with your goals and budget. 

Step #4: Register Your Business

The next step is to establish a legal business entity. Depending on your goals and tax preferences, you can choose to form a sole proprietorship, limited liability company (LLC), or corporation.

After that, you must apply for an Employer Identification Number (EIN) from the IRS to handle payroll and taxes and register for any necessary state and local business permits.

Step #5: Secure a Business Location & Lot

In most states, auto dealers must rent or purchase a physical business location with a display lot. When shopping around for potential locations, make sure the properties have appropriate zoning approvals from local authorities. 

Step #6: Obtain an Auto Dealer Bond

Another key requirement for obtaining your auto dealer license is securing an auto dealer bond. This surety bond protects consumers from potential fraud or unethical business practices. 

The required bond amounts vary by state. For example, California may require a $50,000 bond, while Florida may only require $35,000. 

You can determine your required bond amount by consulting with a surety bond provider, like BOSS Bonds. Our surety specialists can match you with the right motor vehicle dealer bond for your needs and goals. 

Step #7: Complete Your Pre-Licensing Education & Pass an Exam

Certain states, like Florida and California, require auto dealers to take a pre-licensing course and pass an exam that covers laws and regulations related to the automotive industry. Completing this training can set you up for success once you start running your auto dealership.

Step #8: Submit Your Application and Fees

After completing the preliminary requirements, you can fill out your state’s auto dealer license application. During this process, you’ll need to provide proof of your:

  • Business registration
  • Surety bond
  • Successful completion of any required training or exams

You’ll also need to pay the required licensing fees, which can range from $100 to $700, depending on your state.

Step #9: Pass a Background Check and Get Fingerprinted

Many states require licensed auto dealers to undergo a criminal background check and fingerprinting. This ensures that applicants don’t have any criminal history that would affect their eligibility. Your state’s licensing authority will provide instructions on where and how to complete this process.

Step #10: Obtain Your Dealer Plates & Insurance

Finally, you’ll need to secure your dealer plates, which allow you to test-drive vehicles and demonstrate them to potential buyers. You’ll also need to obtain garage liability insurance, which protects your business from potential accidents or damages involving the vehicles in your care.

5 Tips For Staying Compliant as a Licensed Auto Dealer

Once you’ve successfully obtained your auto dealer license, you’ll want to make sure you comply with all state regulations. You can maintain your compliance by following these steps:

  1. Renew your license and bond annually – Most states require auto dealer licenses and surety bonds to be renewed annually or biannually. If you don’t stay on top of these renewal deadlines, you can face fines and experience a lapse in your ability to legally operate.
  2.  Maintain accurate sales records – Accurate documentation is essential for tax purposes and regulatory compliance. To make this process easier, maintain detailed records of all vehicle purchases, sales, and repairs, including proof of title transfers and warranties.
  3. Follow all advertising and consumer protection laws – Misleading claims, false advertising, or failing to disclose important vehicle history can have serious legal consequences. Thus, you’ll want to make sure that all your marketing materials comply with both state and federal advertising regulations.
  4. Ensure proper title transfers – Every vehicle sale must include a clear title transfer and the necessary tax documentation. By ensuring that your buyers receive clean titles and all taxes are paid, you can avoid future compliance issues.
  5. Comply with lemon laws and vehicle disclosures – If you sell used cars, make sure to brush up on state and federal lemon laws and always disclose vehicles’ history, including any prior accidents, odometer discrepancies, and service records.

4 Common Mistakes to Avoid When Getting an Auto Dealer License

Along with following these five compliance tips, you should avoid making these four common mistakes:

  1. Skipping the bonding requirement – If you don’t secure the right auto dealer bond, your application will likely be denied. As a result, you should satisfy your bonding requirements before submitting your application.
  2. Choosing the wrong license type – Next, make sure that you apply for the correct license category for your business model. Pursuing the wrong license type can result in delays or rejections.
  3. Not following zoning laws – Zoning laws can impact where you’re allowed to run your dealership, so you should always verify with your local authorities before setting up shop.
  4. Failing to renew your license on time – Missing a renewal deadline can result in penalties or suspension of your license, so make sure to set reminders and stay up-to-date with your renewals.

Secure Your Auto Dealer License With BOSS Bonds

Getting the right auto dealer license can help you unlock the full potential of this profitable industry. By following the ten steps outlined above, you can launch your career as a licensed auto dealer with confidence.

Looking for fast, affordable auto dealer bonds? BOSS Bonds has you covered. Our hassle-free bonding process can help you select the right bond for your business needs. Request your free quote today!

Frequently Asked Questions (FAQs)

How much does an auto dealer bond cost?

Auto dealer bond costs vary by state, ranging from $100 to $700 annually, based on your state’s bond amount and your business’s financial standing.

What’s the difference between a used car dealer license and a new car dealer license?

A used car dealer license allows you to sell pre-owned vehicles, while a new car dealer license lets you sell brand-new vehicles from a manufacturer.

Can I sell cars without a dealership location?

In most states, you must have a physical business location with a display lot in order to obtain an auto dealer license, though some states may have exceptions for smaller operations.

Sources:

NADA. Annual Financial Profile of America’s Franchised New-Car Dealerships. 

https://www.nada.org/media/4695/download?inline

FTC. Dealer's Guide to the Used Car Rule.

https://www.ftc.gov/business-guidance/resources/dealers-guide-used-car-rule